This 3-minute scorecard will help you uncover what your visuals are really saying to your audience—and why they may be costing you trust, clarity, and conversions.

You’ll assess 4 key areas of your brand’s visual strategy, and get instant insight into where you stand.

No fluff. Just clarity.

CLARITY

How quickly would a new visitor understand who you are and what you do—just by looking at your website or social profile? *

I wouldn’t bet on it. Feels cluttered, generic, or outdated.

It’s not awful, but there’s no strong first impression.

People probably get it, but I’m not confident in how clear it is.

It’s fairly clear, though I know it could be stronger visually.

Totally dialed in. You know who we are in 3 seconds.

CREDIBILITY

Do your visuals (photos, videos, graphics) match the professionalism of your brand and the value of your offer? *

Not at all. They probably hurt our reputation more than help.

Some of it works, but much of it is outdated or generic.

We’re doing okay, but it lacks polish or consistency.

It looks trustworthy overall, just not compelling.

Absolutely. Our visuals match our value and boost confidence.

CONVERSION

Are your visuals helping guide your audience toward a clear next step—like booking, buying, or inquiring? *

Not at all. There’s no visual CTA or journey.

A few things point to action, but it’s hit or miss.

The pieces are there, but not working together.

Most of our content supports conversion, but could be stronger.

Yes. Our visuals build momentum and guide action clearly.

STORYTELLING

Do your visuals communicate a clear, human story—one that helps your audience relate to your brand and trust your expertise? *

Not at all. We mostly use filler content or stock visuals.

Some of our posts hint at a story, but it’s not consistent.

Our messaging is okay, but the visuals don’t bring it to life.

We share real stories, but they could be more visually engaging.

Absolutely. Our visuals showcase transformation and connect emotionally.

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